Weeknotes #19
I’m back from Berlin, we did all the touristy things and it was wonderful. Glühwein and bratwurst defeated the cold.
FHXB Friedrichshain-Kreuzberg Museum. Photo: Caitlin Akers
Back to work, there’s a last rush of support before everyone finishes for the year:
Conversations this week
On Wednesday I met with Theo Hooley (Communications Manager) at Artsadmin. Theo had a wonderful list of questions about preparing for the new audience data and insights tool from Price Waterhouse Coopers. Aside from the Q&A with Sanj Jagait (Chief Data Officer) at Arts Council England, details are thin on the ground. I’m off to find out what I can before it’s launch next year.
Later on I caught up with Andrew Hardie (Marketing and Digital Coordinator) at Northern Print. We’re trying to get Shopify to play nicely with Civic Cookie Control and Google Tag Manager’s Consent Mode.
In the afternoon I helped Foteini Galanopoulou (General Manager) at Vital Xposure Theatre set up enhanced objective tracking for Google Analytics.
On Thursday I spoke to Sandy Kirkby (Producer) at b-side, over in her lovely converted barn in France. We went through the Digital Culture Network support available and sent over details about getting Monday.com for free.
Read of the week
Sam Freeman (Communications and Giving Director) at Theatr Clwyd has written a wonderful article about Arts Marketing: what to measure, why and how. There are some great thoughts, ideas and examples here and I was nodding along throughout.
“We all want to be data-led. We want to be able to reply to a question with a graph. We want that graph to give a clear direction of what we should do. We ideally want the things we should do to be in green and the things we should stop to be in red.”
It’s a recurring conversation we see at the Digital Culture Network and a theme we covered earlier this year in a webinar, Why are you measuring that?
What’s great about Sam’s article is you’re seeing the point of view of a real life arts marketer, working with all the many hats, capacity issues and stakeholder management that comes with it.
An offer of support
At the end of the article Sam has offered out a chat if you need it:
If you do arts marketing for a venue, need a helping hand, a friendly ear, or are having a shocker of a time with sales and want to talk to someone who’s had the same in the past, and would like, for free, 1 hour of my time to have a zoom chat through anything I’ve written about on my blog (either this one or past ones on pricing etc…) then tweet me or pop a comment below.
One last week for me before the festive break. Arts Council England is closing it’s offices from Friday 23 December to Tuesday 3 January (these are non-working days so staff get them off without using any leave entitlement).
If this is your last day, have a great time off and see you in the new year!