Weeknotes #30
This week Nicola’s webinar goes down a storm, we were out and about at conferences, and our new Accessibility Tech Champion joins the team!
Conference season!
The explosion of conferences has begun! This year we’ll be at things like the Ticketing Professionals Conference at the end of the month and AMA Conference 2023 in July. This week Katherine, Emily and Ollie were at the Cultural Enterprises Conference 🙂.
Emily Distch at the Cultural Enterprises Conference. Photo: Katherine Brown
The amazing Katherine Brown (eCommerce Tech Champion) delivered a talk with top tips on what your online shop can learn from the in-person physical experience of a bricks and mortar store.
International Women’s Day
I have the absolute privilege to work with some incredible women in the Digital Culture Network team, read this thread to find out a bit more about the lovely lot 👇
Which leads us to another fantastic woman…
Roberta Beattie, Accessibility Tech Champion
Our brand new Accessibility Tech Champion is Roberta Beattie! Roberta was our original Websites Tech Champion and has rejoined the team to lead on accessibility. I’m so happy I get to work with her again, she’s brilliant and very much well loved 🙌.
Roberta can help review and make recommendations on digital content and websites to make them accessible to the widest possible audience.
How to use social media effectively
Another fantastic woman in our team, Nicola Barratt, delivered her very first webinar. It was really good and we had loads of engagement with attendees throughout. You can watch the recording here 👇
“Another really great webinar, full of fresh thinking and advice which was simple to follow. Makes a lot of sense and will definitely inform what we do.”
Conversations this week
On Monday I spoke to Katherine McAlpine (Director), Robert Keirle (Operations Co-ordinator) and Gabriella Codastefano (Operations Co-ordinator) at The Brunel Museum. The team attended the getting started with GA4 webinar so we talked through the next steps of defining website objective and putting the relevant tracking in place.
In the afternoon I caught up with Foteini Galanopolulou (General Manager) at Vital Xposure and we went through the building of reports in Looker Studio.
Later I had a meeting with Madeline Levy (Director) at Alternative Voices Theatre Company. Madeline has switched the website platform and content across to Wordpress so we installed Google Analytics 4 together.
On Tuesday I spoke to Paula Hope (Marketing Communications Manager) at the People’s History Museum. We set Conversion Events up together in GA4 and Paula had questions about exporting data from Universal Analytics (the old version which will stop working this year). After Digital have created a very timely article on How to archive your Universal Analytics data which explains the options👍.
Next I had a call with Poppy Keeling (Executive Producer) at Wise Children. the organisations is taking it’s first steps with it’s approach to data and reporting so I introduced Poppy to my Why are you measuring that? webinar recording, Introduction to Data Analytics and Insight article and An introduction to data visualisation.
In the afternoon I spoke to Sarah Bronnert (Digital Marketing Consultant) about La Serenissima and what data is avaiable in GA4, what steps are needed to track WooCommerce purchases and how campaigns can be tracked using UTM parameters.
On Wednesday I had a meeting with Matt Williams (Digital Content Producer) at Pallant House Gallery. We went though Event configuration in GA4 and what training is available for cultural organisations.
On Thursday I spoke to Lou Cope at The Centre of Applied Dramaturgy (CoAD). Lou was interested in learning more about reporting and how to visualise and share data.
In the afternoon I caught up with Fran Healey (Head of Artistic Planning and General Manager) and Clare Wells (Marketing Manager) at The Stoller Hall. We talked through the different stages to becoming a data-informed organisation, finding the right metrics, and how to report effectively.
Finally on Friday I spoke to Khadija Niang (Digital and Production Coordinator) at The Roberts Institute of Art. Khadija attended the webinar in February so we reviewed the GA4 set up together and made sure everything was configured correctly.