Weeknotes #39
Wrexham was great, we went to Tลท Pawb for food and the Aildanio: 2022-23 Arts Prize Exhibition, and visited the Xplore! Science Discovery Centre which was ace. Although I didnโt see Ryan Reynolds, I did learn about the benefits of taking an air fryer to a campsite.
Aildanio: 2022-23 Arts Prize Exhibition
This week:
On Tuesday I went to Manchester to meet up with Sadie Abson (Senior Manager) and go through the new Google Analytics 4 (GA4) data weโre collecting for the Digital Culture Network website. We also had lunch (Nellโs Pizza!๐) with Genevieve Robles (Project Coordinator) before she rejoins the team in October (hurrah!).
In the afternoon I spoke to Katy Baird (Artistic Director) and Hannah Rose Fox at Home Live Art about setting up GA4, pulling through metrics from different systems, and using data visusalisation tools.
Wednesday morning I delivered a GA4 webinar for Museum Development with the excellent Rachel Cartwright (Digital Engagement Officer) at South West Museum Development. We went through the upcoming changes and how museums can use GA4 for decision making.
During registration we asked where people were at in their journey with Google Analytics 4, with the following responses:
58.21% - I have used Google Universal Analytics, but not the new version
28.36% - I have no idea what this is, teach me!
11.94% - I have set up Google Analytics 4 (GA4) and would like a tour of its functionality
1.49% - I have been using GA4 and want to know how to customise it
This helped our understanding of museumsโ needs and informed the content of the webinar.
In the afternoon I caught up with Andy Batson (Head of Audiences and Partnerships) at Nottingham Contemporary. They now have GA4 set up and running on the site so we discussed the different reports and setting up custom Events.
On Thursday I spoke to Karys Orman (Production, Data and Insight Analyst) and Alex Marshall (Communications Strategist) at Orchestras Live. This was another great chat going through the reporting abilities of GA4 and advanced customisations.
New from the Digital Culture Network
Introduction to digital accessibility
Roberta is back in the team with a bang, delivering a webinar on the ins and outs of digital accessibility.
Watch the recording to get a general understanding of digital accessibility and equip you with practical tips to enhance the accessibility of your website, newsletters, videos, digital downloads, and social media.
Roberta Beattie (Digital Accessibility Tech Champion) explains:
What digital accessibility is
Why is it important?
Some simple actions that you can take away to make your digital content more accessible.
10 ways to speed up your WordPress website
Andy Leitch (Websites Tech Champion) has written a great article for Wordpress users on optimising their websites. This article gives you 10 top tips to speed up Wordpress sites, a platform used by many creative and cultural organisations.
How to develop a โPullโ eCommerce Strategy and unlock your online revenue growth
Got an online shop? Katherine Brown (eCommerce Tech Champion) has written an article on why developing a different eCommerce strategy can help grow revenue and attract more customers.