Weeknotes #4
Just So Festival was brilliant last weekend, our two younglings had a brilliant time. It was lovely to be out experiencing arts, theatre, dance, music, comedy, literature, and creative activities in such a wonderful setting. (Corn on the cob was an absolute hit food-wise 🌽).
© Just So Festival
New additions to the Digital Culture Network
This week we’ve had three(!) new team members join the Digital Culture Network:
Emily Disch, Tech Champion
Emily is our brand new Ticketing and CRM Tech Champion, replacing Phil Lofthouse who is now Technical Lead for the Access Scheme Development at Arts Council England. Emily is based in our Leeds office and our Yorkshire representative.
Ewelina Gomola, Project Co-ordinator
Ewelina is the new Project Co-ordinator as maternity cover for the wonderful Gen. Ewelina is based in our Brighton office and will help with coordination and communication support across the team, maintaining internal and external systems and processes, and being the Network's first port of call for enquiries.
Laura Harris, Project Co-ordinator (Events)
Laura joins as the new Project Co-ordinator for Events, supporting our Project Manager, Rose Marfleet with our events programme. Laura is based in our Manchester office (hurrah for my region, the North West!).
UTM Parameter Generator
I mentioned last week I was creating a UTM Parameter spreadsheet to make it easier to generate tagged URLs for tracking marketing activity. It will be published as a full knowledge hub article on the Digital Culture Network website soon, but here is a sneak preview:
Let me know what you think and what can be improved.
Conversations this week
On Tuesday I spoke to Bridie Tyler (Digital Communications Associate) and Sarah Crompton (General Manager) from Upswing Aerial. We went through the current reporting, analysis and insight sharing in the organisation and explored ways in which automation tools could save time and be more efficient.
© Upswing Aerial
We send a survey after each support case to help improve what we do at the Digital Culture Network. We absolutely love reading the comments 😍:
“Really appreciate the efficiency, knowledge, understanding and new insight gained from these calls. Keep booking a 1 hour session but only need 30 minutes because all of our questions are answered quickly and coherently! We value the support provided by DCN - especially James Akers. Thanks again!”
On Thursday I had a call with Tanica Powell (Digital Marketing Officer) at Contact Theatre, exploring the set up and configuration of Facebook Pixel events using Google Tag Manager. There is a really useful Facebook Pixel tag template which gives you a lot of control of what fires and when. The template can pass standard event information through to Facebook so you can keep a track of your website conversions and build audience groups based on their actions. We created a Purchase tag to lift Spektrix ecommerce data on the confirmation page and pass it back to Facebook.
© Contact Theatre, Manchester
That’s it for this week, i’m off on Friday as my little sis is getting married! 👰💒